It is one of the gentler but more supreme ironies of the web that going global has got people really looking local. After years of hearing about our world as a village and marvelling at the light speeds with which our emails, images and credit card numbers would ping from time zone to time zone, many are now refocusing the power of the web to regenerate local economies and neighbourhoods.
Archive for March, 2016
In the sometimes hit and miss world of social media marketing, it’s all too easy to get the balance wrong. Yes, you should be consistent, but that means that your brand messaging and experience needs to be consistent. It doesn’t mean that all your social media content should be so consistent that it becomes duller than watching paint peel (which is considerably worse than watching it dry!).