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5 reasons to optimise your website design and SEO strategy for mobile

A great search marketing plan is a crucial part of promoting your business. In the past, this meant creating search-optimised content and compelling PPC campaigns for desktop browsers, but mobile search has become increasingly important. Here are 5 reasons you need to optimise your website design and on-page SEO strategy for mobile:

 

  1. Mobile is taking overBy 2018, more than half of telecommunications phones in use will be mobiles. In South Africa, 39% of phone users own smartphones. With this growth in mobile, most major brands have invested in app design, creating seamless flow between mobile, desktop and retail points of customer contact.

    Optimising the product descriptions, ad copy and other elements of your website for mobile search means you can target this continually expanding, multi-demographic market effectively.

 

  1. Google has released multiple updates favouring mobile-friendly pagesDesigning your website pages with mobile optimisation is especially smart when you consider that Google has released updates that ‘increase the effect of the ranking signal’ for mobile-friendly pages. Ignoring mobile means that your business can be edged out easily, by competitors who are keeping abreast of the latest search trends.

 

  1. Mobile shoppers are big-spending, impulse buyersDesktop traffic to your website and mobile traffic differ in many key ways. One important way is that mobile users are often impulsive purchasers. Add to this the statistical findings that mobile users often spend more on purchases, you can’t afford to let your website be page four of mobile search rankings.

 

  1. Mobile optimisation can help slash your bounce ratesOne thing Google’s bots take into account when deciding where to rank your page is engagement. How long does the average user spend on your site, and how deep do they go in exploring multiple pages? A clean, mobile-friendly design and mobile-optimised content will keep visitors on your website longer, and this deeper engagement could very well yield uplift for both desktop and mobile search.

 

Faster page load speeds boost rankings

Google places a lot of importance on page load speed, since user experience is key. A slow-loading page sucks in the average user’s experience. Optimising your website’s design for mobile will improve page load speed as you compress images and minify your interactive site elements. This will in turn boost page load speeds across the board, helping you rank better globally.

It’s clear that optimising your website’s design and content for mobile is the way to go if you want to keep abreast of the latest trends and capitalise on the massive growth in mobile users.

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