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Google penalties for sites that have excessive pop-ups

For your website to rank well in search engine results for key terms, you need to keep abreast of Google’s updates. For example, many businesses were hit by Google Panda, starting in 2011, that penalised ‘low-quality’ websites that used quick and so-called ‘black hat’ measures to rank. Now Google has announced it will penalise sites that use excessive pop-ups, but what does this mean for your website?

Consider replacing pop-ups with static lead capture forms

If you have been using pop-up email capture forms to build mailing lists, consider switching to static form boxes or always-there header or footer bars that don’t interrupt the user’s experience. Less intrusive and disruptive lead acquisition is better for users’ overall experience.

Avoid spam pop-ups and slide-ins and only use legitimate tools

Note that Google will penalise ‘excessive’ pop-up use. This doesn’t mean you can’t use pop-ups or slide-in questions at all. Slide-in question boxes can be very useful for getting perspective on why visitors aren’t converting to customers. Just make sure that any type of triggered event on your website is as minimally disruptive as possible.


Use trusted tools for on-site surveys that are less likely to register as spam signals.

Turn off pop-ups for mobile

One of the many reasons why Google has made this move is the broad shift towards mobile. As more and more people browse their favourite websites and make purchases using their mobile phones, Google’s recent updates have prioritised rewarding websites that are ‘mobile-friendly’. Pop-ups designed for desktop often display incorrectly on mobile screens.


Turn off pop-ups for mobile and use contextual menus and other mobile-friendly elements to guide visitors towards desirable actions instead.

You have until January 10, 2017 to safeguard yourself against penalties

Google announced that its new measures to prevent abuse of intrusive pop-ups will take effect from the 10th of January, 2017. This gives you time (if your website could potentially be hit) to find alternative means for converting casual blog readers into customers or extending special offers.

Does your website use pop-ups? Are you worried you could be hit by a Google penalty? We can help you optimise your site for search. Speak to Go Fish today about our digital marketing services.

The best times to post on Facebook to increase reach and engagement

The decline of organic reach on Facebook is something that many businesses find challenging in their social media marketing. Yet you can still maximise reach and engagement and still reach more of your fans by testing and finding the best times to post. Here are 5 tips for getting more eyeballs on your non-paid Facebook posts:

1.     Use the ‘Posts’ tab in Facebook Insights

If you view Facebook Insights (the tab between ‘Notifications’ and ‘Publishing Tools’ at the top of your Facebook page) and click on ‘Posts’, Facebook shows a graph of when your fans are online by hour.


Start from here and test sharing posts at all peak activity times to find which times (and days) consistently yield the most likes, comments and shares.


  1. Use free third-party tools


Third-party tools such as SumoRank are especially helpful for working out the best time to post to Facebook. If you go to[your page’s unique Facebook URL here], you can see a visual breakdown of the most effective times you’ve posted.


The tool also determines the most popular post length, post type and more.

3.     Test multiple days and times

Don’t rely on Facebook insights or third-party tools alone, however. If, for example, 1:00PM on a Saturday is your best time for clicks, it could be that this is simply because this is when you tend to post most often. To make sure your reporting isn’t biased towards your actions, make sure you test multiple times and days over an extended period to see what truly is the best time to post to Facebook.

4.     Track times in tandem with objectives

For your Facebook marketing to truly work for you, you need to understand the best days and times to post for specific objectives. Conversions for special offers, for example, are often higher on weekends when Facebook fans have time to browse and make purchases.


Make sure you are reporting on the objective of each post (growing audience, promoting special offers, or product education, for example) along with the timing.

5.     Hire social media marketers to optimise your schedule and posting

If working out the best time to post to Facebook seems a challenge, invest in the services of social media marketers who can strategise and optimise your posting schedule on your behalf.

Looking for effective social media marketing services? Speak to Go Fish today.


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