Benefits of Using Lead Ads on Facebook
In the world of marketing, the goal should always be to get first time visitors to come back to your site, with this feat often accomplished through the sending of reminders and promotions. To do this, a site must first secure the contact information of any given visitor.
Unfortunately, the process of getting the personal information of an initially interested visitor has, in the past, been an extremely arduous task due to the fact that the average person simply does not enjoy manually filling out forms. However, since its release in 2015, Lead Ads on Facebook have turned this process on its head.
How They Work
Lead ads on Facebook take the form of a standard advertisement. Where an interested party would normally be directed to your site’s landing page in order to complete the time consuming process of manually filling out their personal details after clicking on the ad, Lead Ads automatically fill in the user’s details and allows the visitor to confirm their enduring interest in the site with a simple confirmation click.
The benefits of this change should be immediately clear, with a site not only gaining exposure to new potential traffic through the ad, but also simultaneously having any interest in the ad instantly converted into tangible returns in the form of the visitor’s personal details. By drastically cutting down on the effort required by an interested party to supply their details to a site, Lead Ads have essentially nullified the single greatest threat to a site visitor not returning.
The value of a visitor’s personal information should not be underestimated in the pursuit of site growth with very few visitors ever returning to a site unprompted. Unsurprisingly, Lead Ads on Facebook have already proven to be remarkably effective in the limited time that they have been operational. With Facebook’s ever increasing social media market share, Lead Ads on Facebook could well and truly prove to be the future of social media advertising in the way that it revolutionises how an audience interacts with a webpage.
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