The best times to post on Facebook to increase reach and engagement
The decline of organic reach on Facebook is something that many businesses find challenging in their social media marketing. Yet you can still maximise reach and engagement and still reach more of your fans by testing and finding the best times to post. Here are 5 tips for getting more eyeballs on your non-paid Facebook posts:
1. Use the ‘Posts’ tab in Facebook Insights
If you view Facebook Insights (the tab between ‘Notifications’ and ‘Publishing Tools’ at the top of your Facebook page) and click on ‘Posts’, Facebook shows a graph of when your fans are online by hour.
Start from here and test sharing posts at all peak activity times to find which times (and days) consistently yield the most likes, comments and shares.
- Use free third-party tools
Third-party tools such as SumoRank are especially helpful for working out the best time to post to Facebook. If you go to sumorank.com/[your page’s unique Facebook URL here], you can see a visual breakdown of the most effective times you’ve posted.
The tool also determines the most popular post length, post type and more.
3. Test multiple days and times
Don’t rely on Facebook insights or third-party tools alone, however. If, for example, 1:00PM on a Saturday is your best time for clicks, it could be that this is simply because this is when you tend to post most often. To make sure your reporting isn’t biased towards your actions, make sure you test multiple times and days over an extended period to see what truly is the best time to post to Facebook.
4. Track times in tandem with objectives
For your Facebook marketing to truly work for you, you need to understand the best days and times to post for specific objectives. Conversions for special offers, for example, are often higher on weekends when Facebook fans have time to browse and make purchases.
Make sure you are reporting on the objective of each post (growing audience, promoting special offers, or product education, for example) along with the timing.
5. Hire social media marketers to optimise your schedule and posting
If working out the best time to post to Facebook seems a challenge, invest in the services of social media marketers who can strategise and optimise your posting schedule on your behalf.
Looking for effective social media marketing services? Speak to Go Fish today.
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