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How does a Blog actually help with SEO?

When Googling the definition of SEO, the top hit after Wikipedia (Search Engine Land) defines it as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. What makes this traffic ‘free,’ ‘organic’ and ‘natural’ is ‘ on a number of variables, but one element that cannot be understated is the use of a consistent, relevant blogging schedule.

Fact – Blogging is fun AND it creates fresh content for your site
Neil Patel has been blogging for the past ten years. His website, ‘Quick Sprout’ provides consultation for those looking to learn about online marketing. Testament to the power of blogging is the fact that the very first item on the website’s menu is his blog.
If you Google ’What Happens to SEO When You Stop Blogging?’ the first thing to pop up is his recent entry, with the same title. According to Patel, blogging has proven time and again to be the most efficient means of generating traffic to his website: “If you know anything about SEO, you know that Google values fresh content,” he writes. “Fresh content is a significant factor in positively influencing ratings. The logic here is that the more frequently you update your site, the more frequently Googlebot (Google’s crawling bot) visits your site.”

Here Patel is not talking about blogging once a month, but rather creating a constant stream of relevant information, so that people who are interested in your field keep coming back. Not only does blogging allow you the opportunity to engage your audience in a much more direct and personalised way, but it also creates an avenue of constant activity on your website. As a result, your SEO is increased, which in turn brings even more people to the site.

According to the Kapost blog, “Real value derives from a consistent publishing schedule that covers topics of interest to potential customers, offers insight and education, and keeps people engaged with your brand. When fed with fresh and relevant content, blogs give people a reason to trust a business, learn about its values, and lay the groundwork for future purchase decisions.”

In this article it points out that brands that create 15 blog posts per month average 1200 new leads per month. Secondly, blogs give websites 434% more indexed pages and 97% more indexed links, which helps with SEO.
Quite simply, like most things in life success doesn’t come overnight. Blogging needs to be worked at, but once you start working and begin to see even the faintest glimmer of a result, the more you need to pick up your pace. “The more frequently a business blogs, the more “findable” the site becomes for specific topics and queries.”

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