Sourcing Content For Your Social Media
Managing social media can be tough. There’s a limitless appetite for posts, pictures and data but coming up with new, compelling content can be like…
finding the proverbial needle in the digital haystack.
One thing that has to be said is that the best content is always filtered through individuals. While sharing links to other sites and sources is acceptable and encouraged, you should always be putting your own spin on it; otherwise you’re just posting reading lists (and nobody reads those).
What’s great about knowing why you’re sharing content is that it actually helps you source it. After all, it’s always much easier finding things that you want to read; the next step is making others want to read it too.
A good example is news sites. There are hundreds of large media sites that run the spectrum from great long form journalism (think The Atlantic or The Guardian) right the way through to sugary celebrity pages and collections. If an article interests you, it’s probably worth sharing, but only after you’ve explained (either in a short tweet or a succinct post) why you think your followers should take a look.
Make searching news sites easier on yourself by keeping an eye on news aggregators, as in sites which collate information from multiple sources into a single place; and don’t be afraid to look outside your comfort zone. You might be a BBC kind of news watcher but you might still find The Onion really useful.
There’s also always the option to repurpose content, especially if you’re trying to talk about something specific that needs the backing of statistics and research. In this case, it’s often a good idea to turn things like PowerPoint presentations and journal articles into content. You can choose to focus wholly on the repurposed content or just use it as a jumping off point for your own thoughts. Whatever you do, make sure that you give credit where it’s due and cite your sources properly, including linking back to their pages (if possible).
Of course, another way of repurposing content is to revise some of your own. Did you write a blog post a few years ago that could, with a few updates, still be relevant? Maybe you wrote about a two year business plan and the time has come to check your progress. Mine your archives and you might find there’s a wealth of content in your own back garden.
Yes, it’s tough constantly feeding the social media content machine, but with an organised list of valuable sources, there are ways of keeping your feed fresh.
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