Why having your business on Facebook is beneficial
Remember how in 2012 the world was transfixed by Facebook’s record breaking launch onto the stock exchange? Those were the halcyon days of blogs buz……
zing about what the IPO meant for everything from marketing to modern marriage. Little over a year later many of those same voices were declaring the social media pioneer irretrievably dead in the water; with Instagram and Snapchat being hailed the new stars of social media.
Which just goes to show how hopelessly wrong hyperbole can get. Yes, there are new platforms and yes, they’re better than Facebook for some things. But there’s a reason that Facebook still accounts for more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.
The cold hard truth is that Facebook still offers the best bang for very little of your business buck. Here’s why:
Facebook has over 1.3 billion users – whichever way you slice it, that’s a truly mind-blowing amount of people that your page could reach. In fact, in an average month, more than 1 billion people use Facebook on mobile devices alone. That means that one in five minutes spent on a mobile device are spent on Facebook’s app.
Obviously your page isn’t going to reach all of Facebook’s users, nor would you want it to, which is where the next great bonus of Facebook comes in. Few platforms can target like Facebook. The type and scale of user data that can be harvested means that your message can easily find its way to the right people. So when you pay Facebook for page reach, the precise use of cohesive algorithms means your page will hit the newsfeeds of people who would already be open to hearing what you’ve got to say, whether you’re in engineering or aromatherapy.
It certainly explains why businesses are happy to pay 122% more for an ad unit on Facebook in 2015 than they did in 2014. Simply put, the system is working and it means that Facebook is still an exceptional resource for marketers. Used properly, it’s an essential part of any successful social media strategy.
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