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Google’s latest algorithm update: 4 things you need to know

Every time Google announces a new algorithm update for how it ranks search results, business owners who rely on search traffic for conversions get nervous. Everyone wants to know: Will the latest update destroy my search traffic? Will Google penalise me for meta titles or specific on-page elements? Here are 4 things you need to know about the latest Google algorithm that went live (Penguin 4.0) and its impact:

1. Penguin 4’s impact seems small

Google’s latest algorithm update, known as Penguin 4.0, was introduced on 23rd September, 2016. Google has suggested that the Penguin update has simply been turned into a real-time process that is part of Google’s core algorithm. As of yet, there have been no reports of seismic negative shifts caused by this update, according to the SEO experts at Moz.

2. Penguin 4 could help you recover from past Penguin updates

When earlier incarnations of the Penguin update were rolled out, many companies’ search rankings were shaken up. If your business has taken steps to rectify anything you were blasted for in a previous update, Penguin 4 re-crawling your web properties could actually help you to recover.

3. Uplift from Penguin 4 is no excuse not to build authoritative links

Even if you are seeing some improvement post-Penguin 4 due to Google rolling back previous demotions, if you don’t have authority links building your website’s link profile this won’t do you much good in the long term. Focus on earning authority links with excellent content marketing and a sound outreach strategy.

4. If you don’t build spammy links, you shouldn’t worry

If you have bought links from dubious domains or engaged in link exchanges that strike Google’s algorithm as a cheap attempt to game the system, you could be penalised. However, don’t worry about Penguin if you have natural, good quality links pointing to your site. Chances are you’re safe.

Search engine optimisation can help your business to rank better, especially when the next algorithm update rolls round and competitors with spammy links to their domains are pushed down the rankings. Make sure your search optimisation follows best practices – contact Go Fish for SEO services today.

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