Call Us
011 234 9825

Go Fish Client Catchers have merged with CopperTable.

Visit us here for more information.

The old Facebook 20% Text Rule makes way for the Advertising Policy

If you’re in the advertising game, you are no doubt aware that Facebook’s 20% Text Rule no longer exists. At least not like it did before. Facebook introduced the Advertising Policy in an attempt to help advertisers achieve their business goals, while still providing users with an enjoyable Facebook experience, by limiting the amount of text in advertisements.

They used a 5×5 grid to delineate just how much of the image was text-based. This included text-based logos, numbers and watermarks. If an image had text in more than five blocks, you would receive an automated response saying that the image had been rejected.

It’s all in the layout

While many designers cottoned on quickly, using Photoshop to overlay a replica grid whilst doing the initial design, there were many who found the grid too simplistic. If a word didn’t sit perfectly in a box — if it happened to straddle the neighbouring quadrant — it would count as two. This meant that the advert’s layout was quite limited. You could have the exact same amount of text in an image, but still be rejected.

It also struggled to take into account the many instances in which having less than 20% text was simply not an option, take for example a movie poster, book cover or t-shirt… Facebook did eventually make provision for this by releasing a list of circumstances in which adverts were allowed more than 20% text, but in most cases these adverts were subject to review, resulting in quite a tiresome process for all involved.

If your ad is ok, low, medium or high

Facebook no longer rejects adverts with more than 20% text on them, but they do still prioritise adverts with less text. Instead of the previous grid, which gave you a simple ‘yes/no’, your advert is now rated by Facebook to fit into one of four categories, namely ‘ok’, ‘low’, ‘medium’ and ‘high.’ You’ve passed if you land in the ‘ok’ zone. If you land in ‘high’ however, you are warned that your advert’s reach with be severely affected. In short, they’re saying that you’re advert will still be published, but that nobody is going to see it. Oh, and you’re going to pay a little more for it too, which doesn’t seem to make much sense. What’s the point of having an ad approved if it’s not going to be seen?

Getting rid of the 20% Text Rule allows for a bit more play, but it’s worth noting the reason it was introduced in the first place, because people don’t like to see images covered in text. The removal of the rule is helpful to designers, but the basic principle of ‘less is more’ is still one that people should follow if they intend to draw the right audiences.

Trackback from your site.

Comments (49)

  • www.laptops2cash.com

    |

    … [Trackback]

    […] Read More here: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • SIMAD UNIVERSITY

    |

    … [Trackback]

    […] Read More: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • birk

    |

    … [Trackback]

    […] Read More Infos here: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • SIMAD UNIVERSITY

    |

    … [Trackback]

    […] Informations on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • sexy teen nude video

    |

    … [Trackback]

    […] There you will find 34630 more Infos: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • see it here

    |

    … [Trackback]

    […] Informations on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • GVK BIO

    |

    … [Trackback]

    […] Find More Informations here: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • Pendaftaran CPNS Kemenkumham

    |

    … [Trackback]

    […] Find More on|Find More|Read More Infos here|Here you can find 19633 more Infos|Informations to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • Event Managers in Hyderabad

    |

    … [Trackback]

    […] Find More on|Find More|Read More Infos here|Here you can find 38815 more Infos|Informations to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • online installment loans instant approval

    |

    … [Trackback]

    […] Read More on|Read More|Read More Infos here|Here you will find 11701 additional Infos|Infos to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • best seo company in chandigarh

    |

    … [Trackback]

    […] Find More on|Find More|Find More Informations here|Here you will find 40016 additional Informations|Infos to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • roof repair

    |

    … [Trackback]

    […] Read More on|Read More|Read More Informations here|There you will find 63394 additional Informations|Informations on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • acs-pmo-defecttracking.fogbugz.com

    |

    … [Trackback]

    […] Read More here|Read More|Find More Infos here|There you will find 18472 additional Infos|Infos to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • Drug Metabolism and Pharmacokinetics

    |

    … [Trackback]

    […] Find More here|Find More|Read More Informations here|Here you can find 18681 additional Informations|Infos to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • Bdsm chat

    |

    … [Trackback]

    […] Read More here|Read More|Read More Informations here|There you can find 47588 more Informations|Informations to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • info lowongan kerja medan

    |

    … [Trackback]

    […] Find More here|Find More|Find More Informations here|There you can find 20076 additional Informations|Infos to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • In Vitro ADME Services

    |

    … [Trackback]

    […] Read More on|Read More|Read More Informations here|Here you will find 42987 more Informations|Informations to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • Arab Seo Engineer X

    |

    … [Trackback]

    […] Read More here|Read More|Read More Infos here|There you can find 65943 additional Infos|Infos on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • find a real estate agent

    |

    … [Trackback]

    […] Read More here|Read More|Read More Infos here|There you will find 8169 additional Infos|Informations to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • pharmacokinetics absorption

    |

    … [Trackback]

    […] Find More here|Find More|Find More Informations here|Here you will find 70488 more Informations|Infos on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • how to make money a iphone

    |

    … [Trackback]

    […] Find More here|Find More|Find More Infos here|Here you will find 43419 more Infos|Infos to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • appliance repair Richmond Hill

    |

    … [Trackback]

    […] Find More here|Find More|Read More Informations here|Here you can find 32917 more Informations|Informations to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • http://www.guaranteedppc.com

    |

    … [Trackback]

    […] Read More on|Read More|Find More Informations here|Here you will find 58950 additional Informations|Informations on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • CPNS 2018 Kota Subulussalam

    |

    … [Trackback]

    […] Find More here|Find More|Read More Infos here|Here you can find 28566 more Infos|Infos to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • free porn

    |

    … [Trackback]

    […] Find More on|Find More|Read More Infos here|Here you will find 15834 additional Infos|Informations to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • 루비게임 엘리트게임 루비게임주소

    |

    … [Trackback]

    […] Find More on|Find More|Find More Informations here|Here you can find 27462 additional Informations|Infos to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • questions

    |

    … [Trackback]

    […] Read More here|Read More|Read More Infos here|There you will find 56800 more Infos|Informations on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • csgo accounts

    |

    … [Trackback]

    […] Find More here|Find More|Read More Infos here|There you can find 11861 additional Infos|Infos to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • best barbershops in birmingham al

    |

    … [Trackback]

    […] Read More here|Read More|Find More Infos here|There you will find 234 more Infos|Informations to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • Caco-2 intestinal permeability studies

    |

    … [Trackback]

    […] Find More here|Find More|Read More Informations here|Here you can find 52723 additional Informations|Informations on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • managed binary options accounts

    |

    … [Trackback]

    […] Find More on|Find More|Find More Informations here|There you can find 97849 additional Informations|Informations on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • copy trading crypto

    |

    … [Trackback]

    […] Find More on|Find More|Find More Informations here|There you can find 11338 more Informations|Infos to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • Folkestone Storage

    |

    … [Trackback]

    […] Find More on|Find More|Find More Informations here|There you will find 52047 additional Informations|Informations on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • cara daftar cpns lulusan sma 2018

    |

    … [Trackback]

    […] Find More on|Find More|Find More Informations here|There you can find 46669 additional Informations|Infos to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • go to the website

    |

    … [Trackback]

    […] Read More on|Read More|Read More Infos here|Here you can find 94844 additional Infos|Informations on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • bitcoin games

    |

    … [Trackback]

    […] Read More here|Read More|Read More Infos here|Here you can find 55824 more Infos|Infos on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • Buy cheap and genuine steroids online

    |

    … [Trackback]

    […] Find More here|Find More|Find More Informations here|Here you can find 38903 additional Informations|Informations to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • best sportsbooks 2018

    |

    … [Trackback]

    […] Read More on|Read More|Read More Informations here|There you can find 50892 more Informations|Infos on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • how to make money with an iphone

    |

    … [Trackback]

    […] Find More on|Find More|Read More Informations here|There you will find 51156 additional Informations|Informations on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • he has a good point

    |

    … [Trackback]

    […] Read More on|Read More|Find More Informations here|Here you can find 68539 more Informations|Infos on that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • online pokies New Zealand

    |

    … [Trackback]

    […] Find More here|Find More|Read More Informations here|Here you can find 17873 additional Informations|Informations to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • 토토사이트

    |

    … [Trackback]

    […] Read More on|Read More|Find More Informations here|Here you will find 33417 additional Informations|Informations to that Topic: gofishclientcatchers.com/old-facebook-20-text-rule-makes-way-advertising-policy/ […]

    Reply

  • Minecraft

    |

    minecraft

    The old Facebook 20% Text Rule makes way for the Advertising Policy | Go Fish Client Catchers

    Reply

  • minecraft free download 2018

    |

    minecraft free download 2018

    The old Facebook 20% Text Rule makes way for the Advertising Policy | Go Fish Client Catchers

    Reply

  • tinder dating site

    |

    tinder dating site

    The old Facebook 20% Text Rule makes way for the Advertising Policy | Go Fish Client Catchers

    Reply

  • minecraft secret free download

    |

    minecraft secret free download

    The old Facebook 20% Text Rule makes way for the Advertising Policy | Go Fish Client Catchers

    Reply

  • Coconut Oil

    |

    Health Benefits of Coconut Oil

    The old Facebook 20% Text Rule makes way for the Advertising Policy | Go Fish Client Catchers

    Reply

  • Health Benefits of Coconut Oil

    |

    Benefits of Coconut Oil

    The old Facebook 20% Text Rule makes way for the Advertising Policy | Go Fish Client Catchers

    Reply

Leave a comment

You must be logged in to post a comment.
Logo

Contact Us

011 234 9825

info@gofishcc.com

17 Muswell Road

Bryanston, 2021

Johannesburg, South Africa

Sign up for our free seminar

  • This field is for validation purposes and should be left unchanged.
Show Buttons
Hide Buttons