Call Us
011 234 9825

Go Fish Client Catchers have merged with CopperTable.

Visit us here for more information.

The Growth of Mobile & App Advertising

When you think about the ubiquity of apps and their role in just about every facet (useful or otherwise) of modern life, it’s incredible to think how recent they really are. Before the first smartphone boom 2007, who knew that one day your life would be veritably ruled by small programmes that would do things like see how long you can hold your finger on your phone screen (100% genuinely an app).

Riding The Wave

Of course, where people go, the smartest advertisers are (very) quick to follow and that’s why the inescapable buzzwords for marketing have been mobile and app. The mobile tipping point was actually reached just under two years ago, when it passed from being a platform to watch and became an indisputably necessary channel. In the US alone, mobile media time takes the majority at 51%, while desktop still lags behind at 42%. That means that if you’re missing this channel, you’re quite simply missing out on the most rapidly growing marketing platform in operation; and what business can afford to do that? Not that companies should chastise themselves too harshly of they’re a little late too get on the bandwagon.

Despite the swift uptake of mobile media consumption by consumers, marketing budgets have been universally slow to catch on. In fact, mobile ad spend is still less than the actual consumption, coming at only 49%. The good news is that it’s picking up fast, with mobile ad budgets looking set to increase by around 40% in the next year.

Also, there has been a boom in the mobile app-install ad, which is essentially an advertising unit that will get users to download a mobile app. Why is this important? Not only does it help apps themselves stand out, it offers a much higher and more measurable click through rate than most other channels. If you’re using an app as part of your e-commerce strategy, the news doesn’t get any better than that.

The Proof Is In The Profit

It’s worth noting that apps and mobile advertising have almost singlehandedly changed the fortunes of online advertising. Where once the palpable hostility around Internet advertising led many to wonder just how the net would ever be monetised, these days it’s not just acceptable, it’s demanded, as convenience and algorithms keep consumers coming back.

The best example of this unexpected boon is Facebook: naysayers to their 2011 advertising strategy were certainly legion. However, 2015 saw an 11% growth in its net income, 90% of which came from mobile advertising. With those numbers, mobile really speaks for itself.

LINKS:
http://www.businessinsider.com/stupid-iphone-apps-2011-6?op=1
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
https://www.statista.com/chart/2496/facebook-revenue-by-segment/

Trackback from your site.

Comments (13)

  • Unterbet guenstig

    |

    … [Trackback]

    […] Informations on that Topic: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

  • Elektriske sparkesykler

    |

    … [Trackback]

    […] There you will find 42714 more Infos: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

  • bad credit home loans

    |

    … [Trackback]

    […] Read More Infos here: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

  • pax 3 dynamic modes

    |

    … [Trackback]

    […] Read More: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

  • copy trading binary options

    |

    … [Trackback]

    […] There you will find 96515 more Infos: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

  • kemenkumham

    |

    … [Trackback]

    […] There you will find 93583 more Infos: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

  • Distribution Inventory Management Software

    |

    … [Trackback]

    […] Find More on|Find More|Read More Infos here|There you can find 7116 more Infos|Infos to that Topic: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

  • bail bonds atlanta georgia

    |

    … [Trackback]

    […] Read More on|Read More|Find More Infos here|Here you can find 47175 more Infos|Infos to that Topic: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

  • DMPK

    |

    … [Trackback]

    […] Find More here|Find More|Find More Informations here|There you will find 80970 more Informations|Informations on that Topic: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

  • Corporate Event Planners in Hyderabad

    |

    … [Trackback]

    […] Read More on|Read More|Read More Informations here|There you can find 47572 additional Informations|Informations to that Topic: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

  • Eavestrough Cleaning

    |

    … [Trackback]

    […] Read More on|Read More|Find More Infos here|There you will find 2143 additional Infos|Infos to that Topic: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

  • pezevenk

    |

    … [Trackback]

    […] Read More on|Read More|Find More Infos here|Here you can find 71012 additional Infos|Infos on that Topic: gofishclientcatchers.com/the-growth-of-mobile-app-advertising/ […]

    Reply

Leave a comment

You must be logged in to post a comment.
Logo

Contact Us

011 234 9825

info@gofishcc.com

17 Muswell Road

Bryanston, 2021

Johannesburg, South Africa

Sign up for our free seminar

  • This field is for validation purposes and should be left unchanged.
Show Buttons
Hide Buttons